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Hitachi in Oceania
Hitachi in Oceania

Result: Whole-of-business brand transformation


With CUA embarking on a whole-of-business brand transformation, David Gee, chief information officer at CUA underscored the importance of robust service availability to the institution's brand: "We needed the flexibility of replication service with responsiveness that could maintain service availability at 99.98 per cent. Customers have minimal tolerance for even short planned outages, so we had to ensure that the transition would be smooth and the platform robust for the future. With the Hitachi platform and roadmap in place, we had the peace of mind that our infrastructure would be secure and that we could grow and develop our services and capabilities."

In this video: Karin Muller and David Gee talk about the benefits of a scalable, fully tiered storage solution (1min, 52s).

Hitachi's partnership approach to the project ensured that they became a trusted partner for CUA, according to David Gee: "We work with a lot of vendors and there are just a few which we regard as true partners. What makes Hitachi one of those is how – above the technical expertise – they've exceeded our expectations. The Hitachi team were highly proactive and putting hard work to accommodate our needs. Furthermore, they've more than 'met us half way' in terms of sharing their roadmap and aligning our future work based on key capabilities we anticipate requiring."

The upgrade represents a sea change in terms of driving big data insights. From David Gee's perspective, the platform is enabling a broad transformation of CUA's infrastructure that would let it grow and develop its services. "Previously, we had no way of analysing our vast dataset, or organising the new unstructured data that has the potential to deliver real customer insights. As we look to understand new market segments and derive targeted offerings from insights, we are still recognising the commercial opportunity the platform has created."

"To become the fifth pillar of the Australian banking system and compete with bigger players in the industry, our organisation is going through a major transformation. The platform upgrade was business-changing."

CUA now has the ability to scale and react to business demand. "We have a big enough core IT function to cope with any new capability demanded by the business as well as the service availability customers require. Should we acquire or merge or experience fast growth, we can simply add more tiered storage as we need it."

Looking Ahead

Now that CUA is able to see and analyse how often data is being accessed, it is in the process of adding dynamic tiering – a core capability of Hitachi Unified Storage –it can manage where data is stored. Data will be moved between different storage types based on its level of priority and this will ensure that the most frequently-used data is quickly accessible.

The next phase of the implementation will be data reclassification, where data is categorised into priorities, so tiering can be further refined and enable frequently-accessed data and high-priority data to be dynamically moved according to usage requirements.

David Gee, Chief Information Officer at CUA

Most vendors are too focussed on 'what can I make from this deal', but the difference with Hitachi is that they recognise the value in understanding our business needs and what will drive the kind of value for money that will extend the partnership over time.

David Gee, Chief Information Officer at CUA

About CUA

CUA is Australia's largest customer-owned financial institution, providing everyday banking products and services. The CUA is 100 per cent owned by customers. Instead of paying out profits in the form of dividends to shareholders, CUA reinvest profits back into the business. This means customers benefit from more competitive products, services and fees. CUA aren't just passionate about customer service – they excel at it. The needs of over 400,000 customers drive all the decisions and CUA's goal is to deliver an excellent customer service experience every time.

  • Location: Brisbane, Queensland

Hitachi Vantara

Hitachi Vantara (formerly known as Hitachi Data Systems) provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualised, automated, cloud-ready and sustainable, Hitachi Vantara offers solutions that improve IT costs and agility. With approximately 5,900 employees worldwide, Hitachi Vantara does business in more than 100 countries and regions. Hitachi Vantara products, services and solutions are trusted by the world's leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100.

Hitachi Vantara believes that data drives our world – and information is the new currency.


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