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Page 6 - Hitachi Oceania Corporate Brochure 2016
P. 6

SOCIAL INNOVATION - IT’S OUR FUTURE

“ ARE THERE REAL
Global Brand Campaign: To reinforce its focus on business to society solutions SUPERHEROES TO KEEP
worldwide, Hitachi launched a multi-faceted global advertising campaign: “SOCIAL OUR CITIES SAFE?”
INNOVATION – IT’S OUR FUTURE”, highlighting Hitachi’s belief in leaving a better world for
social-innovation.hitachi.com
generations to come.
Each campaign execution uses children’s seemingly naïve, but ultimately powerful,
questions to inspire key decision-makers to address the issues and challenges prevalent in
developed and emerging countries around the globe.

The aim of the campaign is to provoke an emotional response and create dialogue, and
thus, inspire actions towards achieving a better world that brings safety, comfort and
convenience to people everywhere as well as a greater hope and possibility for future
generations.
“ WHAT IF WE PUT ALL “ WHY DOES WATER
The Hitachi brand site: social-innovation.hitachi.com OUR ENERGY TOGETHER?” HAVE SO MANY
DIFFERENT COLORS?”
social-innovation.hitachi.com
social-innovation.hitachi.com









“ WHAT IF THE TRACKS KEPT ON
SOCIAL INNOVATION “ WHAT IF WE COULD “ CAN WE MAKE
IS A LEGACY FOR ALL BE DOCTORS?” BIG CITIES FEEL GOING AND GOING?”
FUTURE GENERATIONS social-innovation.hitachi.com NOT SO BIG?”
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