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Hitachi in Oceania

Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.

March 6, 2014

Hitachi Data Systems ANZ Unveils New Cloud Services Division

New Delivery Models Help MSPs Capitalise on Demand for Value Added Corporate and Enterprise Cloud Services

Sydney - March 6, 2014 - Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the creation of a dedicated cloud and service provider division in Australia and New Zealand, aimed at giving managed service providers (MSPs) a comprehensive services portfolio that allows them to differentiate themselves in this burgeoning market segment.

The cloud and service provider division brings together technical, architectural and sales experts who specialise in infrastructure, converged technologies and cloud delivery. These experts come from across Hitachi Data Systems to deliver an end-to-end, integrated solution comprising hardware, software and services that service providers can use as the foundation of their cloud offering.

Delivered as a subscription model, the solution from Hitachi Data Systems (HDS) allows partners to flex up and down to capitalise on the growing demand for near-shoring cloud services without the capital expense (capex) and management requirements of traditional infrastructure in their data centre. As a result, they can serve their own enterprise and small-and-medium business (SMB) customers more efficiently, and go to market with a competitive service offering starting from infrastructure as a service (IaaS) to more value added offerings such as backup as a service (BaaS), archive as a service (AaaS), and content as a service (CaaS).

"There is a powerful shift underway in the IT market to a utility computing model, as organisations increasingly want to control their investment in legacy networks, shift IT spend from capex to opex and allocate internal resources to more strategic projects," said Altay Ayyuce, director, cloud and service provider, Hitachi Data Systems Australia and New Zealand. He adds that the timing is right to launch the cloud and service provider division as businesses are more comfortable with deploying applications in the cloud, and want to drastically reduce IT operation costs. This market shift offers MSPs in Australia and New Zealand ample opportunities to market their pay-per-use cloud services.

Hitachi Data Systems works with its partners in a number of different ways: forming joint sales teams with managed service providers, providing technology enablement to partners, creating specific cloud software alliances, and offering its own managed cloud services.

"With the launch of the cloud and service provider division we are in a position to leverage the technological innovation of Hitachi Data Systems in areas such as infrastructure management, and converged and content management. We team these innovations with our extensive experience in delivering an enterprise-grade service catalogue with strict service level agreements (SLAs)," said Ayyuce. "This strategy enables Hitachi Data Systems to meet the needs of all our service provider partners and enables them to offer a unified approach to cloud services."

Hitachi Data Systems already works with more than 20 service providers in Australia and New Zealand.

About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,300 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:

Hitachi Data Systems
Isabel Wagner
(+61) 2 9325 3365
isabel.wagner@hds.com

DC Communications
Scott Mckenzie
(+61) 433 144 731
scott@dc-comms.com

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